Outrage Erupts After Wisconsin Dairy Queen Posts ‘Politically Incorrect’ Sign – Owner Refuses to Apologize

A sign posted on the front window of a **Dairy Queen** in **Kewaskum, Wisconsin** has caught people’s attention and is now going viral online.

The sign proudly states that the restaurant is **“politically incorrect”** and often uses greetings like **“Merry Christmas,” “Happy Easter,”** and **“God Bless America.”** It also mentions that on **Veterans Day**, the restaurant offers **free sundaes** and displays the **U.S. flag** to thank military veterans for their service.

The restaurant’s owner, **Kevin Scheunemann**, explained that he put up the sign nearly **four years ago**. He wanted to be clear about his and his staff’s commitment to serving both **God and the country**.

Scheunemann said he decided to put up the sign after a customer complained about the restaurant playing **Christian music**. Since then, the sign hasn’t caused any other problems.

The sign got even more attention recently when a tourist from **Oregon** posted a photo of it on **Facebook**, saying they were worried it might seem **exclusive**.

The post quickly went viral before it was later **removed**.

While some people agree with the message on the sign, others were upset with the tourist for sharing it and shared their own opinions online. However, many local business owners support **Scheunemann’s** decision to display the sign. They believe that if customers **don’t like** the message, they can simply choose to **go elsewhere**.

The people in the small village of **Kewaskum** view the sign as simply the owner’s way of sharing his beliefs.

According to an official statement from **Dairy Queen**, the company does **not support** the sign. It only reflects the views of the restaurant’s owner, **Kevin Scheunemann**.

Dairy Queen also said that all **franchise owners and staff** must treat every customer with **respect and kindness**, no matter their **religious beliefs**.