Turning Point USA Announces Rival Super Bowl Halftime Show — Promises a Performance ‘You Won’t See on TV’
Turning Point USA Announces “The All-American Halftime Show” — A Bold Alternative to the Super Bowl’s Controversial Headliner
The Super Bowl may still be months away, but the halftime show conversation is already heating up — and not everyone is thrilled with this year’s choice. Following Bad Bunny’s announcement as the official Super Bowl Halftime Show performer, debate quickly erupted online, leaving many fans asking for “a more American alternative.”
Now, they’ve got one.
Turning Point USA, the nonprofit organization co-founded by the late Charlie Kirk and currently led by his wife Erika Kirk, has officially announced it will host a rival halftime event — appropriately titled “The All-American Halftime Show.”
The announcement was made Thursday across the group’s social media platforms, where they expressed excitement about creating “a show for all Americans” — one that celebrates patriotism, unity, and music “that everyone can enjoy.”
According to the official event page, details about the performers are still under wraps, but early sign-up forms give a telling clue. Under the “preferred music genres” section, one option stands out: “Anything in English.”
While simple, that phrase has already caught public attention, appearing to hint at Turning Point’s intention to create a contrast with Bad Bunny’s Spanish-language performance — and to cater to audiences who feel disconnected from the NFL’s recent halftime choices.
A Cultural Flashpoint
The debate surrounding Bad Bunny’s Super Bowl performance has been one of the most polarizing in recent years. Critics have pointed to his outspoken views on immigration enforcement and his decision to perform primarily in Spanish, arguing that the Super Bowl — one of America’s biggest television events — should feature more English-language music.
Supporters, on the other hand, view Bad Bunny’s inclusion as a sign of diversity and progress, celebrating his global success and crossover appeal.
But regardless of which side fans fall on, one thing is clear: the Super Bowl halftime show has become a cultural battleground, and Turning Point USA is stepping directly into the conversation.
A Show for “All Americans”
Turning Point’s upcoming All-American Halftime Show is set to stream live on the same day as the Super Bowl, February 8, and will reportedly feature a lineup of performers who “represent the heart of America.”
While no artists have been officially announced, insiders suggest the event could include major country stars, patriotic rock acts, and even surprise celebrity appearances.
In a brief statement, Erika Kirk shared, “We want to bring people together through music that speaks to our shared love of country, freedom, and faith. This isn’t about politics — it’s about culture.”
The Rivalry Begins
The timing of Turning Point’s announcement couldn’t be more deliberate. With the Super Bowl Halftime Show long seen as the pinnacle of American entertainment, launching a competing event signals a major cultural moment — and perhaps the beginning of a new kind of halftime tradition.
Bad Bunny, for his part, doesn’t seem fazed by the backlash. During his Saturday Night Live monologue, he joked,
“You might not know this, but I’m doing the Super Bowl Halftime Show, and I think everybody’s happy about it — even Fox News!”
The audience erupted in laughter as SNL played a parody clip featuring Fox News anchors praising him.
Still, millions of fans will now have a choice come February — watch the NFL’s glitzy halftime spectacle, or tune into Turning Point’s All-American alternative.
Either way, one thing’s certain: this year’s halftime Sunday will be unlike any other.
