Following last night’s Super Bowl, there’s undoubtedly a myriad of topics to dissect. Beyond the intense on-field action, which kept fans on the edge of their seats, there was also the customary off-field spectacle that never fails to captivate.
Usher dazzled audiences with his halftime performance, Taylor Swift made a notable appearance to support her boyfriend Travis Kelce, and, as expected, viewers were treated to a barrage of film trailers and quirky commercials.
Among the commercials, one featuring Mark Wahlberg garnered significant attention, even overshadowing the much-anticipated Deadpool 3 trailer.
It’s no secret that Wahlberg is a man of strong faith and unwavering discipline, a facet of his character that has been well-documented.
The Hollywood icon has openly discussed the profound role that faith plays in his life, despite acknowledging that such sentiments might not always align with the mainstream views prevalent in the film industry. In a statement just last year, Wahlberg emphasized:
“I don’t intend to impose my beliefs on others, but I refuse to deny my faith. That, to me, would be a greater disservice.”
“I understand that expressing my faith isn’t exactly the norm in my industry, but it’s something I feel compelled to do. I believe it’s important to share my beliefs with others while also respecting the diversity of perspectives and beliefs held by my friends and colleagues.”
However, there was significant confusion and even a sense of embarrassment surrounding a commercial featuring Wahlberg that aired during last night’s Super Bowl in Nevada. The 52-year-old actor partnered with Jonathan Roumie from TBN’s The Chosen to promote the Catholic app Hallow.
“God, we take this moment just to give You thanks,” Wahlberg began in the commercial.
The message on the big screen in the arena read: “For the first time ever, join over 100 million people in prayer during Super Bowl LVIII.”
In a press release prior to the commercial’s airing, Hallow co-founder and CEO Alex Jones stated: “The goal at Hallow has always been to reach out to as many folks as possible, both those who take their faith seriously and especially those who might have fallen away, and invite them deeper into a relationship with God.
“When we learned about the timing of the Big Game this year, we couldn’t have been more excited to work with Mark and Jonathan to use it as an opportunity to invite millions into prayer.”
According to reports, the Hallow app offers on-the-go prayer and has gained popularity since its launch in 2018.
However, many people online criticized the commercial and Wahlberg’s involvement.
“Congrats to Mark Wahlberg for making sure that Ben Affleck didn’t embarrass Boston the most this Super Bowl,” one person commented.
A second wrote: “Somehow the Mark Wahlberg ad is atop my leaderboard of weirdest Super Bowl commercials so far.”
A third added: “Did I just hear Mark Wahlberg say ‘stay prayed up’?”
Did you happen to catch the commercial in question? If so, what were your thoughts on it?