Duane Roberts, Billionaire Inventor of the Frozen Burrito, Dead at 88
Duane Roberts, the billionaire entrepreneur and visionary credited with inventing the frozen burrito, has passed away peacefully in his sleep at the age of 88, just days before his 89th birthday.
In a heartfelt statement, his wife Kelly J. Roberts confirmed the news, saying her husband was surrounded by family and their three beloved dogs when he passed.
“Duane was a visionary entrepreneur, devoted husband, and a man whose heart and generosity forever shaped our family and community,” Kelly shared.
“I feel so blessed to have shared 35 wonderful years of marriage with Duane. Together, we built a beautiful life working side by side.”
She described him as a loving husband, stepfather, and grandfather whose wisdom, warmth, and generosity touched every generation of their family.
The Man Who Revolutionized the Frozen Food Industry
After serving honorably in the U.S. military, Roberts entered the food business in the 1950s — and forever changed it. In 1956, he developed and popularized the frozen burrito, making it possible for families across America to enjoy quick, flavorful Mexican-style meals at home.
His innovation sparked a revolution in the frozen food industry, ultimately creating a billion-dollar market that continues to thrive nearly seven decades later.
A Legacy Beyond Business
While Roberts will always be remembered for his business ingenuity, his impact extended far beyond the frozen food aisle. He was also a renowned real estate developer and philanthropist, best known for restoring the historic Mission Inn Hotel & Spa in Riverside, California — a project that transformed the landmark into a world-class luxury destination.
His charitable work touched numerous causes, including animal welfare, education, veteran support, and the arts. Roberts’ lifelong commitment to community and culture earned him deep respect across California and beyond.
A fun fact many fans may not know — Roberts’ stepchildren, Doug and Casey Reinhardt, both appeared on MTV’s hit reality show “The Hills.”
A Life of Vision, Compassion, and Legacy
From his early military service to his groundbreaking business ventures and philanthropic endeavors, Duane Roberts embodied the spirit of innovation and generosity.
He is survived by his wife Kelly, his children and stepchildren, and several grandchildren who continue to carry forward his legacy of compassion, creativity, and purpose.
Duane Roberts was 88.
May he rest in peace. 🕊️
